full day from # SocialBeta Morning Reading # started a week 1,3,5 8:30, an overview of social media article, social marketing the latest information.
[Event Registration] dialog brand owners: how traditional retail brand using social media to enhance the sales of electricity supplier?
【Time】 June 28 Friday afternoon 14:30 pm (Registration starts at 14:00)
[form] online video broadcast (available on-line real-time questions, chat interaction, participation in voting and sweepstakes)
[place] No specific geographical restrictions
【Live】 guests
Danone e-commerce manager Matthew D
argon, krypton interactive
Managing Ai Lun Zhang
limit the number of participants [500]
[info] micro-channel game to come, Fruit Ninja and TempleRun2 will Ruxu landing!
Following the popular mobile game
“Fruit Ninja” reached after signing a contract, Tencent recently announced again, Imangi Studios LLC contracted by the development of the “Temple Escape 2″ (English name Temple Run 2), and will be the future of Tencent mobile gaming platform in the form of exclusive custom version of the official release, which is the first announcement will access micro-channel gaming platform for third-party developers games.
The company signed a contract with Tencent, Imangi Studios LLC Tencent mobile gaming platform will be based on user attributes and characteristics, in particular the characteristics of micro-channel gaming platform, launched the “Temple Escape 2″ exclusive customized version, allowing players to get and the original versions of the new experience.
Tencent company including its micro-channel, mobile QQ, mobile QQ games hall, mobile QQ space, application Po and other resources, including various mobile platforms were integrated, Tencent launched a new mobile gaming platform, through a unified management and operations , help partners to create tailored to different user’s mobile gaming boutique. Tencent will be held July 3 press conference held in Beijing, officially announced the mobile gaming platform, micro-channel gaming platform in detail.
Tencent Ma Xiaoyi, vice president believes that only high-quality boutique itself has a game in order to be accepted and loved by real users. Wave of strikes in the mobile game, a variety of mobile games pandemic today, relying on high-quality platform to provide users with quality gaming experience, this is the success of mobile gaming. (Via @ Gamelook )
[Digital] Nielsen: For social media users in native mobile applications, desktop applications and mobile websites to spend time comparison
This is from the Nielsen
users in a native App (Native App), mobile websites and desktop applications, social media time-consuming compared. Compared with last July, a native App users spend time on social media are more obvious growth, and spend time desktop applications, social media has dropped, mobile website changed little, relatively stable.
[info] Yammer users nearly 8 million, for the first time in close cooperation with Klout
Enterprise social network Yammer
It said that in the past one year, the company’s total number of subscribers increased by 55% and is now approaching 800 million people; using activities – including sending and receiving information as well as photos and documents exchange – - During this time doubled. Yammer also announced that in the past one year, the company paid the network increased by 200%, but did not specify how much of this growth has converted into actual revenue or users.
Yammer chief product officer Pavan Yapadia did not specify how the growth in the number of paying customers into actual revenue figures, but today the company highlights a new partner: Klout. With Klout integration will allow Yammer users publish their own data Klout score; while for companies that choose to do so, but also opened another additional feature, which will Klout’s algorithm is applied to the user Yammer platform on internal activities, thereby creating a dedicated Klout score.
As Klout give Yammer brings the question of what is difficult to determine the influence of a person to understand how much is really a valuable thing, but suppose the user living in a large enough network, but does not understand This network of other users, then this might be a useful “bridge” to help future users work more closely with each other collaboration. (Excerpt Via @ Tencent Technology )
[Product] professional segments of LinkedIn: Connect construction projects and construction team platform
connection construction projects and construction team platform Honest Buildings , today announced receive $ 5.5 million A round of financing, lead investor is Westly Group and RockPort Capital Partners.
Honest Buildings can be seen as the construction industry professionals and projects LinkedIn, whether it is responsible for housing lighting, heating and other drainage systems or each module in the above construction team can create your own exclusive page, display their past projects. Be in charge of construction projects Honest Buildings platform to find a professional architectural design firms as well as different types of construction side.
Honest Buildings can be considered to B network, looking for individual users before interior designers and construction side of the service Houzz , BuildZoom and Porch such a platform. (Via 36 krypton )
wish you have a nice day
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